You could even try including heart emojis or other relevant emojis in your subject line. Make sure your body copy matches your subject line, with references to all things romantic.
But have you considered integrating holiday themes into your email subject lines and messaging? Begin with irresistible subject lines that play on the theme of romance or love, or explicitly mention Valentine’s Day. If you’re like most small businesses, you’re probably already doing some form of email marketing.
Check out Live Nation’s 2 for 1 concert ticket campaign on Facebook as an example. Promote your deals on social media for optimal impact. Even if you don’t offer physical products, find a way to offer special deals on your services, and connect them to Valentine’s Day by using the relevant language. If your company is able to offer a “buy one, get one free” offer, write copy that plays on being coupled up. Valentine’s Day is the holiday that’s all about couples, so play on this idea with a “two-for-one” deal. Missed out this year? Don’t worry, build these ideas into your 2019 editorial calendar so you never miss an opportunity to leverage holiday traffic! Run 2-for-1 Deals Here are 14 ways you can leverage Valentine’s Day marketing for your small business. Holidays give marketers the opportunity to play off of popular topics and create messages that resonate with the masses. Valentine’s Day is upon us again, presenting an opportunity to launch some quick holiday marketing campaigns.
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